During my time at Bahiazul Resort, I led a series of targeted email marketing campaigns aimed at bringing guests back to the resort following the disruptions caused by the COVID-19 pandemic.

As Technology Consultant, I was responsible for the technical strategy, setup, and optimization of the campaigns.

Approach

• A/B Testing to identify the most effective messaging and subject lines.
• Segmentation and Dynamic Content to tailor messages to different guest profiles.
• Automation workflows to send timely, personalized follow-ups.
• Analytics to track campaign performance and iterate on results.

Tools

• Campaign Monitor for email delivery and campaign management.